Senior NASA officials held a lengthy news conference last weekend, laying out a series of lunar contract awards, new contract opportunities, and mission decisions. They followed one after the other: landers, nuclear-powered rovers, scouting drones, power generation, storage, and communication satellites.

It never seemed to end.

“Hopefully, we’re keeping industry on their toes trying to catch up to all the solicitations we’re doing,” said Carlos García-Galán, manager of the Moon Base Program, more than 90 minutes into the news conference. “This is what it takes to do the Moon Base in the timeline we have set forth.”

The rapid-fire announcement of awards tells us a few things about NASA’s efforts to return to the Moon and establish a durable settlement there during the next decade.

First, the agency is serious about this effort—the Artemis Moon Base program represents the most credible effort to establish a permanent outpost on another world in NASA’s history. Second, NASA is reaching out to all corners of the US commercial space industry, casting an extraordinarily wide net to reach companies that have yet to fly any hardware into orbit. Third, NASA is getting creative about how it’s buying these services, and this may matter most of all.